Committees
The BVDW's aim is to work on topics in a goal-oriented and interdisciplinary manner.
Results-oriented structure
The BVDW aims to work on topics in a goal-oriented and interdisciplinary manner. This is why we operate in an open structure of expert groups, focus groups, initiatives and departments. This structure enables us to quickly and flexibly address the requirements of the market, the industry and our members, to work on topics and developments in a results-oriented manner and to shape and drive the development of the digital economy.
When they join the BVDW, our member companies are assigned to a segment. The segments represent the entire digital value chain. Thanks to the open structure, all members can participate in the various topic groups (focus groups, initiatives, departments), regardless of their segment.
- Focus groups are used for members to exchange ideas on a topic area that is relevant across segments. The focus groups form the “thematic home” of BVDW members.
- In addition to the focus groups, we also support initiatives. These are groups with which future topics can be quickly addressed. An initiative can develop into a focus group depending on its market relevance.
- The association’s main topics are divided into departments and are managed directly by the BVDW office. Members are cordially invited to actively participate in the departments.
Working group
Digital Agencies
Working group
TMA – The media agencies in the BVDW
Working group
Online Marketer Circle
Working group
RMC (Retail Media Circle)
Working group
Affiliate Marketing
Working group
Digital Audio
Working group
Digital Commerce
Working group
Digital Marketing Quality
Working group
Digital Video
Working group
E-Mail
Working group
Programmatic Advertising
Working group
Retail Media Ecosystem
Working group
Search
Working group
Data Economy
Working group
Digital Policy
Working group
Digital Responsibility
Working group
New Work
Working group
Artificial Intelligence
Working group
Immersive Experiences