DMEXCO — DMEXCO has been a meeting place for international thought- and opinion leaders in the digital economy for many years.
DMEXCO is the trade fair and conference of the digital economy, held in Cologne since 2009. The BVDW owns the DMEXCO brand, backs the event as its conceptual sponsor and is responsible for the content of the congress trade fair.
What DMEXCO 2026 is about
DMEXCO is the trade fair and conference of the digital economy. It takes place once a year in Cologne, where exhibitors present their products in the halls while the conference program runs on the stages. The theme of DMEXCO 2026 is Scaling Intelligence.
Dates, opening hours and venue
- Wednesday, September 23, 2026: 09:00 to 18:30
- Thursday, September 24, 2026: 09:00 to 17:30
- Venue: Koelnmesse, Messeplatz 1, 50679 Cologne, Germany
Opening hours and the site plan come from Koelnmesse, which publishes both on dmexco.com.
What the BVDW does at DMEXCO
The BVDW (Bundesverband Digitale Wirtschaft), the German association for the digital economy, owns the DMEXCO brand and backs the event as its conceptual sponsor. It is also responsible for the content of the congress trade fair: which topics the conference covers, and which formats carry them. Koelnmesse runs DMEXCO commercially.
On site, the association brings its own formats and its own stand. They are curated rather than open to all, because the BVDW picks the cases that are shown as well as the people who get a seat.
BVDW formats at DMEXCO 2026
BVDW Masterclasses
Experts from BVDW member companies present cases from their own work. Every session runs 30 minutes and sits in the DMEXCO conference program, where you also find the stage and the time. BVDW Masterclasses in the DMEXCO program
Learning Journeys
A Learning Journey is a guided visit to one exhibitor, where someone from the company walks a small group through a real case from their own work. Each journey lasts 30 minutes: 10 with the tour host at the starting point, then 20 at the exhibitor. For trade visitors there is no extra cost, and you can apply without a DMEXCO account.
BVDW stand S B002
The BVDW stand is on the Boulevard between halls 7 and 8. Every Learning Journey starts here, which also makes the stand the easiest place to reach the association during the two days.
Learning Journeys for trade visitorsTickets for DMEXCO 2026
Koelnmesse sells the tickets for DMEXCO 2026 on dmexco.com. If you want to join a Masterclass or a Learning Journey on site, you need a ticket for the fair, because both take place on the fairground.
Looking at the program costs nothing. You can browse the sessions and apply for a Learning Journey before you buy a ticket, and you need no DMEXCO account for either.
Buy tickets on dmexco.com