Search — The Search focus group deals with key topics and issues in the areas of SEA and SEO.

About the Focus group

The services in the search engine environment are diverse. Companies need assistance and advice to navigate in this market. Search Engine Marketing (SEM) includes the disciplines of Search Engine Advertising (SEA) and Search Engine Optimization (SEO).

Agencies and employees from in-house SEA & SEO departments as well as tool providers are invited to participate.

The group’s objectives are the creation of uniform quality standards in SEA & SEO and the certification of agencies and employees. It also communicates market standards to the market itself. These standards are regularly adapted to new developments.


The search engine-friendly optimization of content is more important today than ever before and can make the difference between the success and failure of a website. As experienced and accomplished search experts, we can deliver comprehensive and targeted SEO and SEA services. We drive quality standards to remain competitive in the dynamic digital world. 


Our experts in Search Engine Marketing (SEM) work hand in hand for the sustainable success of our clients – we create visibility and want to shape the market and create transparency. 


We continue to develop our Code of Conduct, SEA and SEO quality certificates and our SEO specialist certificate. In this way, we support market transparency and quality standards in our industry. Our webinar series Search Boots – the deep-dive series into the complex world of search also serves this purpose. We take a holistic approach: measuring, understanding and optimizing, using intelligent tools for a high level of automation and increased efficiency and thus scaling and increasing sustainable business success.


Jens Fauldrath
get:traction GmbH
Christoph Baur
Deputy chairman
Bits & Passion GmbH
Lena Kapp
Deputy chairwoman
eology GmbH
Nico Loges
Deputy chairman
web-netz GmbH
Uli Zimmermann
Deputy chairman
eMinded GmbH


Jana Hamalides
Senior Manager Audit & Certification
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