Search — The Search focus group deals with key topics and issues in the areas of SEA and SEO.

About the Focus group

The services in the search engine environment are diverse. Companies need assistance and advice to navigate in this market. Search Engine Marketing (SEM) includes the disciplines of Search Engine Advertising (SEA) and Search Engine Optimization (SEO).

Agencies and employees from in-house SEA & SEO departments as well as tool providers are invited to participate.

The group’s objectives are the creation of uniform quality standards in SEA & SEO and the certification of agencies and employees. It also communicates market standards to the market itself. These standards are regularly adapted to new developments.

Mission 

The search engine-friendly optimization of content is more important today than ever before and can make the difference between the success and failure of a website. As experienced and accomplished search experts, we can deliver comprehensive and targeted SEO and SEA services. We drive quality standards to remain competitive in the dynamic digital world. 

Vision 

Our experts in Search Engine Marketing (SEM) work hand in hand for the sustainable success of our clients – we create visibility and want to shape the market and create transparency. 

Scope

We continue to develop our Code of Conduct, SEA and SEO quality certificates and our SEO specialist certificate. In this way, we support market transparency and quality standards in our industry. Our webinar series Search Boots – the deep-dive series into the complex world of search also serves this purpose. We take a holistic approach: measuring, understanding and optimizing, using intelligent tools for a high level of automation and increased efficiency and thus scaling and increasing sustainable business success.

Chairmanship

Jens Fauldrath
Chairman of the Search Focus group
Member of the Complaints Advisory Board of Code of Conduct Search engine advertising
Member of the Expert advisory board of the SEO Quality certificate
get:traction GmbH
Julian Dziki
Deputy Chairman of the Search Focus group
Member of the Complaints Advisory Board of Code of Conduct Search engine advertising
Member of the Expert advisory board of the SEO-Specialist certificate
Member of the Expert advisory board of the SEA Quality certificate
Seokratie GmbH
Alexander Geißenberger
Deputy Chairman of the Search Focus group
Member of the SEO Experts Advisory Board
Xpose360 GmbH
Lena Kapp
Deputy Chairwoman of the Search Focus group
eology GmbH

Contact

Jana Hamalides
Senior Manager Audit & Certification
+49 30 2888580-35
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