Digital Agencies — The expert group represents the interests of German digital agencies.

About the Expert group

Digital agencies form the creative backbone of digital advertising communication in Germany. They develop new opportunities and formats for online presence and advertising for and with their clients and are responsible for the creation, implementation and management of corporate websites. The work of the committee serves to structure individual industry segments and promote networking among them.


In addition to numerous overarching projects such as rankings and awards, the expert group works in dedicated labs on topics such as influencer marketing. In 2021, the expert group initiated the BVDW Agency Academy. Since 2018, there has also been the CEO Dinner, a format for CEOs of digital agencies to discuss innovations and challenges in the industry. Studies, publications and generic marketing measures create transparency and guidance for BVDW members and the digital economy as a whole.


The award for the digital industry

The German Digital Award is organized by the Full-Service Digital Agencies department within the BVDW and is the most important award for creative digital excellence in Germany, Austria, and Switzerland.

You can find this year’s winners here: to the DDA winners


Stefan Mohr
argonauten GmbH
Kai Ebert
Deputy chairman
Anke Herbener
Deputy chairwoman
Digital Changers GmbH
Matthias Maurer
Deputy chairman
la red GmbH
Marcus Veigel
Deputy chairman
cynapsis interactive GmbH
Anke Herbener
Anke Herbener
Deputy chairwoman
Digital Changers GmbH

Anke Herbener is the founder and CEO of her own agency Digital Changers.
She was previously CEO of the agency group TWT Digital Group and CEO of the parent company Greven Group. Prior to that, she was CEO of the agency MRM//McCANN Germany and Member of the Management Board of McCANN Worldgroup. She has extensive national and international experience in the digital full-service agency market and has successfully advised numerous global corporations and DAX companies on the digital transformation of their brands and business processes.

Anke has been active in the German Digital Industry Association (BVDW e.V.) for many years and has been Vice President since 2019. Within the BVDW, she particularly represents the topics of digital agencies and deals with diversity & inclusion and influencer marketing. Anke is a regular speaker and has been a jury member for numerous national and international awards.


Inge Hafner
Teamlead Digital Business & Ecosystem
Send message