Digital Agencies — The expert group represents the interests of German digital agencies.
About the Expert group
Digital agencies form the creative backbone of digital advertising communication in Germany. They develop new opportunities and formats for online presence and advertising for and with their clients and are responsible for the creation, implementation and management of corporate websites. The work of the committee serves to structure individual industry segments and promote networking among them.
Scope
In addition to numerous overarching projects such as rankings and awards, the expert group works in dedicated labs on topics such as influencer marketing. In 2021, the expert group initiated the BVDW Agency Academy. Since 2018, there has also been the CEO Dinner, a format for CEOs of digital agencies to discuss innovations and challenges in the industry. Studies, publications and generic marketing measures create transparency and guidance for BVDW members and the digital economy as a whole.
Awards
The German Digital Award is organized by the Full-Service Digital Agencies department within the BVDW and is the most important award for creative digital excellence in Germany, Austria, and Switzerland.
You can find this year’s winners here: to the DDA winners
