Digital Audio — developing industry standards of the present and the audio markets of the future.
About the Focus group
Audio is part of our digital living environments for everyone, everywhere. It is the user interface of the future: smart speakers, computers, smartphones and voice assistants are always present, live or on demand, mobile or “stationary”.
Online audio is the perfect, targeted and effective channel for advertisers and their message. The Digital Audio focus group provides information on the many possibilities offered by online audio.
Mission
We develop the industry standards and guidelines of today, discover the trends of tomorrow and develop the audio markets of the future.
Scope
We work transparently and comprehensively and are the first point of contact for all topics and questions relating to online audio – for publishers, creatives and talents, advertisers and industry partners.
Labs
The Podcast Lab focuses on identifying trends and best practices for the creation, marketing and distribution of podcasts and promoting innovation in the podcast market.
The Podcast Lab will deal with various topics, including the future of podcasts, monetization opportunities, campaign and media planning, and podcast studies.
Lableader
- Julian Berzbach
AdAlliance
- Luisa Abraham
Zebralution Podcast
The Lab creates a platform-based exchange opportunity that serves as an excellence center for the topic of “programmatic audio”.
The Lab promotes open, cross-company knowledge transfer for mutual enrichment, with a high degree of independence. Our insight areas include status analysis, best practices and aim for comprehensive understanding and effectiveness evaluation.
Leader:
- Jannis Poestges
Spotify
Deputy lead manager:
- Nicola Mach
The Trade Desk - Gerrit Dietz
RMSi