The creators of the future

Dirk Freytag is CEO and founder of Content Pass GmbH. The business administration graduate has been involved in advertising technology for over 20 years and has held positions such as Vice President and COO at Adtech, Senior Vice President at AOL Advertising Global and CEO of YOC AG.
As a business angel, he also supports various up-and-coming companies in the digital sector.
He has been active in the BVDW for 20 years and was co-head of the Consent Management Lab.

Thomas Duhr has held various positions at Ad Alliance (formerly IP Deutschland) since 2012 and has been General Director External Affairs since 2020. From 2002 to 2012, he was Executive Sales Manager and Member of the Board at Web.de Media Sales / United Internet Media with a particular focus on Operations, Finance, Research and International. He entered the world of digital media in 1995 at the Handelsblatt publishing group and proved himself as a product manager, division manager and board member of a joint venture in the field of streaming TV.
During his career, Thomas Duhr has also been active in various industry committees, including five years as Chairman of the AGOF Board of Directors and Chairman of the Online Board of agma. He has been Vice President of the BVDW since 2015 and has held various other leading positions in the association’s committees. He is also the International Representative for IAB Europe and IAB Global.

Anke Herbener is the founder and CEO of her own agency Digital Changers.
She was previously CEO of the agency group TWT Digital Group and CEO of the parent company Greven Group. Prior to that, she was CEO of the agency MRM//McCANN Germany and Member of the Management Board of McCANN Worldgroup. She has extensive national and international experience in the digital full-service agency market and has successfully advised numerous global corporations and DAX companies on the digital transformation of their brands and business processes.

Anke has been active in the German Digital Industry Association (BVDW e.V.) for many years and has been Vice President since 2019. Within the BVDW, she particularly represents the topics of digital agencies and deals with diversity & inclusion and influencer marketing. Anke is a regular speaker and has been a jury member for numerous national and international awards.

Corinna Hohenleitner has been Vice President of the BVDW since 2021. Since January 2026, she has been Managing Director DACH, responsible for the retail media business in German-speaking countries with brands, media agencies and advertising retailers at the commerce media company Criteo. She has two decades of experience in digital advertising and commerce and, over the past 13 years – apart from a brief stint at ZEIT Verlag – has played a key role in shaping the Central European and, in particular, DACH business, as well as Criteo’s transformation into a commerce media platform in various roles.

Before joining Criteo, the graduate in business informatics and business administration gained a total of seven years of experience on the agency and network side in the areas of email and affiliate marketing as well as display advertising at kajomi and Conversant/CJ.

Moritz Holzgraefe has been working in the digital industry in Germany and abroad for more than 15 years. He has been Vice President of the Bundesverband Digitale Wirtschaft e. V. since 2021.

After studying in Germany and the USA, he completed his doctorate at Bucerius Law School on a topic related to media and competition law. His professional career to date has included positions as Chief Operating Officer, Head of Portfolio and Head of the Brussels office of Axel Springer SE. Since January 2025, he is a Senior Manager Government Affairs & Policy at YouTube. He is also a Marshall Memorial Fellow of the German Marshall Fund and a Young Leader of the American Council on Germany.

Björn Kaspring is Vice President of Digital Product Management at Ströer Media Solutions. In this role, he and his team are responsible for all digital media products across display, mobile, video and audio.

Björn Kaspring represents Ströer in various associations and market bodies. He is Deputy Chairman of the Online Vermarkterkreis (OVK) within the BVDW, the trade association representing German online marketers. As part of the OVK, he helped develop the Online Ad Summit and is responsible for its content and further development.

He also serves on the Executive Board for the ‘Internet’ sector within the Arbeitsgemeinschaft Media-Analyse (agma), a research consortium comprising more than 200 companies from the advertising and media industries.

Throughout his long professional career, he has held various management positions in media companies and agencies in the fields of advertising and media production. The conception, production and management of innovative digital products, media and campaigns have always been at the heart of his work.

Julian Simons has been Managing Director and Partner of Mediascale in the Mediaplus Group since 2005 and Managing Director of PREX Programmatic Exchange in the Mediaplus Group since 2016. Since 2018, he has also been Managing Director and Partner of Mediascale Cologne in the Mediaplus Group.
Julian has been active in the BVDW for over 10 years and has held various positions in the BVDW. He has been Chairman of the Programmatic Advertising Focus Group since 2017.