The creators of the future

As the digital expert among the associations, we bundle the forces of the digital economy and pave the way for the digital future.

About us

The German Association for the Digital Economy (BVDW) is the advocacy group for companies that operate digital business models or whose value creation is based on the use of digital technologies. With its members from the entire digital economy, the BVDW is already shaping the future today through creative solutions and state-of-the-art technologies. As a catalyst, guide, and accelerator for digital business models, the association relies on fair and clear rules and advocates for innovation-friendly framework conditions. BVDW always keeps an eye on the economy, society, and the environment. In addition to DMEXCO, the leading trade fair for digital marketing and technologies, and the German Digital Award, the BVDW also organizes the CDR Award, the first award ceremony in the DACH region for digital sustainability and responsibility, as well as a variety of specialized events.

Our work

The BVDW aims to work on topics in a goal-oriented and interdisciplinary manner. This is why we operate in an open structure consisting of initiatives and departments as well as expert and Focus Groups. This structure enables us to respond quickly and flexibly to the requirements of the industry market and our members. Together, we drive forward the development of the digital economy.

As a member, you can participate in the various topic groups regardless of your segment.

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Members & partners

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Shaping the future of the digital economy
All members

Your membership

Shape, position and benefit – BVDW membership offers numerous advantages for your company:

  • You can connect with the leading minds of the digital economy,
  • Help shape the dynamic development of the various industry segments and
  • Be well informed through your participation in committee activities.
Discover all the benefits

Board

President

Dirk Freytag

Content Pass GmbH

CEO and founder
BVDW President
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Dirk Freytag
Dirk Freytag

Content Pass GmbH

CEO and founder
BVDW President

Dirk Freytag is CEO and founder of Content Pass GmbH. The business administration graduate has been involved in advertising technology for over 20 years and has held positions such as Vice President and COO at Adtech, Senior Vice President at AOL Advertising Global and CEO of YOC AG.
As a business angel, he also supports various up-and-coming companies in the digital sector.
He has been active in the BVDW for 20 years and was co-head of the Consent Management Lab.

Vice Presidents

Thomas Duhr

Ad Alliance GmbH

General Manager External Affairs
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Anke Herbener

Digital Changers GmbH

CEO & Founder
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Corinna Hohenleitner

Criteo S.A.

Director CEU, Activation
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Dr. Moritz Holzgraefe

Axel Springer SE

Director Public Affairs EU
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Julian Simons

Mediascale GmbH & Co. KG

Managing Director and Partner
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Eva Werle

Basilicom GmbH

Owner and managing director
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Thomas Duhr
Thomas Duhr

Ad Alliance GmbH

General Manager External Affairs

Thomas Duhr has held various positions at Ad Alliance (formerly IP Deutschland) since 2012 and has been General Director External Affairs since 2020. From 2002 to 2012, he was Executive Sales Manager and Member of the Board at Web.de Media Sales / United Internet Media with a particular focus on Operations, Finance, Research and International. He entered the world of digital media in 1995 at the Handelsblatt publishing group and proved himself as a product manager, division manager and board member of a joint venture in the field of streaming TV.
During his career, Thomas Duhr has also been active in various industry committees, including five years as Chairman of the AGOF Board of Directors and Chairman of the Online Board of agma. He has been Vice President of the BVDW since 2015 and has held various other leading positions in the association’s committees. He is also the International Representative for IAB Europe and IAB Global.

Anke Herbener
Anke Herbener

Digital Changers GmbH

CEO & Founder

Anke Herbener is the founder and CEO of her own agency Digital Changers.
She was previously CEO of the agency group TWT Digital Group and CEO of the parent company Greven Group. Prior to that, she was CEO of the agency MRM//McCANN Germany and Member of the Management Board of McCANN Worldgroup. She has extensive national and international experience in the digital full-service agency market and has successfully advised numerous global corporations and DAX companies on the digital transformation of their brands and business processes.

Anke has been active in the German Digital Industry Association (BVDW e.V.) for many years and has been Vice President since 2019. Within the BVDW, she particularly represents the topics of digital agencies and deals with diversity & inclusion and influencer marketing. Anke is a regular speaker and has been a jury member for numerous national and international awards.

Corinna Hohenleitner
Corinna Hohenleitner

Criteo S.A.

Director CEU, Activation

Corinna Hohenleitner has been responsible for the Central European business with brands, media agencies and advertising retailers at the commerce media company Criteo as Director CEU, Activation since February 2023. She looks back on 17 years of experience in digital advertising and commerce and has played a key role in shaping the DACH business and Criteo’s transformation into a commerce media platform in various roles over the past ten years – in addition to a brief stint at ZEIT Verlag. Before joining Criteo, the graduate in business informatics and business administration gained a total of seven years of experience on the agency and network side in the areas of email and affiliate marketing as well as display advertising at kajomi and Conversant/CJ.

Dr. Moritz Holzgraefe
Dr. Moritz Holzgraefe

Axel Springer SE

Director Public Affairs EU

Moritz Holzgraefe is Head of the Brussels office of Axel Springer SE. In this role, he is responsible for representing the Group’s interests at EU level and for relations with European institutions, government and parliamentary representatives and associations. Previously, he held various positions at Axel Springer SE for several years, including Chief Operating Officer, Head of Portfolio and General Manager. He is a Marshall Memorial Fellow of the German Marshall Fund, Young Leader of the American Council on Germany and author of various media articles.
Before his election as Vice President, he was already active in the BVDW’s Digital Policy and Data Economy departments.

Julian Simons
Julian Simons

Mediascale GmbH & Co. KG

Managing Director and Partner

Julian Simons has been Managing Director and Partner of Mediascale in the Mediaplus Group since 2005 and Managing Director of PREX Programmatic Exchange in the Mediaplus Group since 2016. Since 2018, he has also been Managing Director and Partner of Mediascale Cologne in the Mediaplus Group.
Julian has been active in the BVDW for over 10 years and has held various positions in the BVDW. He has been Chairman of the Programmatic Advertising Focus Group since 2017.

Eva Werle
Eva Werle

Basilicom GmbH

Owner and managing director

Eva Werle is the owner and managing director of the Berlin-based digital agency Basilicom. With over 20 years of industry experience in the agency environment, she steers the company’s direction and growth planning. She has already supported many well-known clients from industry, publishing and healthcare as a proven expert in digital transformation and has designed and successfully implemented many specific projects. One of Eva Werle’s constant concerns is the expansion of digital skills and the active promotion of digitalization in economic and social areas. Because for Eva Werle, digitalization is more than just a job: she attaches great importance to the issue of sustainability in the digital economy. This means that she supports companies and organizations to be successful in an increasingly digital world while also keeping an eye on responsibility in terms of sustainable action.

Team

Managing Directors

Carsten Rasner
Managing Director and Member oft he Board Bundesverband Digitale Wirtschaft (BVDW) e.V.
+49 30 2062186-0
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Malte Hasse
Managing Director BVDW Services GmbH
+49 30 2062186-0
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Digital Business & Ecosystem​

Inge Hafner
Teamlead Digital Business & Ecosystem
+49 30 2062186-13
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Beatriz Bilfinger
Program Manager
+49 30 2062186-20
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Caroline Eichholz
Senior Program Manager
+49 30 2062186-14
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Ina Franke
Senior Program Manager
+49 30 2062186-28
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Irina Schmitz
Senior Program Manager
+49 30 2062186-12
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Kathrin Theurig
Senior Program Manager
+49 30 2062186-0
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Innovation & Technology

Katharina Jäger
Teamlead Innovation & Technology
+49 30 2062186-16
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Politics & Communication

Timo Weigl
Teamlead Politics & Communication
+49 30 2888580-38
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Janek Kuberzig
Public Affairs Manager
+49 30 2062186-23
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Katharina Rieke
On parental leave | Teamlead Politics & Society
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Maria Schrammen
Social Media Manager
+49 30 2888580-37
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Daphne van Doorn
Senior Public Affairs Manager
+49 30 2062186-25
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Data protection and Law

Philipp Hagen
Director Legal Affairs & Data Privacy
+49 30 2888580-39
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Marketing and Events

Daniel Schuster
Teamlead Marketing & Events
+49 30 2888580-31
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Noelle Germer
Senior Event-Manager
+49 30 2888580-32
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Leslie Hahn
Marketing- and Event-Manager DMEXCO
+49 30 2888580-34
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Certificates and Courses

Jana Hamalides
Senior Manager Audit & Certification
+49 30 2888580-35
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Business Development & Membership Service

Frank Wichmann
Teamlead Business Development & Member Services
+49 30 2062186-22
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Jonas Müller
Junior Manager Business Development Education & Product Innovation
+49 30 2062186-21
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Jennifer Paul
Account Manager Member Service
+49 30 2062186-17
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Katja Wiese
Account Manager Member Service
+49 30 2062186-19
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Central function

Cornelia Lefler
Office-Manager
+49 30 2062186-0
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Seray Karabilgin
Manager Web & IT-Organisation
+49 30 2888580-48
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Diana Moestchen
Accounting & Human Resources
+49 30 2888580-36
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Contact

The German Association for the Digital Economy (BVDW)

Schumannstraße 2, 10117 Berlin

Tel. +49 30 2062186-0

Fax. +49 30 2062186-26