The creators of the future

Dirk Freytag is CEO and founder of Content Pass GmbH. The business administration graduate has been involved in advertising technology for over 20 years and has held positions such as Vice President and COO at Adtech, Senior Vice President at AOL Advertising Global and CEO of YOC AG.
As a business angel, he also supports various up-and-coming companies in the digital sector.
He has been active in the BVDW for 20 years and was co-head of the Consent Management Lab.

Thomas Duhr has held various positions at Ad Alliance (formerly IP Deutschland) since 2012 and has been General Director External Affairs since 2020. From 2002 to 2012, he was Executive Sales Manager and Member of the Board at Web.de Media Sales / United Internet Media with a particular focus on Operations, Finance, Research and International. He entered the world of digital media in 1995 at the Handelsblatt publishing group and proved himself as a product manager, division manager and board member of a joint venture in the field of streaming TV.
During his career, Thomas Duhr has also been active in various industry committees, including five years as Chairman of the AGOF Board of Directors and Chairman of the Online Board of agma. He has been Vice President of the BVDW since 2015 and has held various other leading positions in the association’s committees. He is also the International Representative for IAB Europe and IAB Global.

Anke Herbener is the founder and CEO of her own agency Digital Changers.
She was previously CEO of the agency group TWT Digital Group and CEO of the parent company Greven Group. Prior to that, she was CEO of the agency MRM//McCANN Germany and Member of the Management Board of McCANN Worldgroup. She has extensive national and international experience in the digital full-service agency market and has successfully advised numerous global corporations and DAX companies on the digital transformation of their brands and business processes.

Anke has been active in the German Digital Industry Association (BVDW e.V.) for many years and has been Vice President since 2019. Within the BVDW, she particularly represents the topics of digital agencies and deals with diversity & inclusion and influencer marketing. Anke is a regular speaker and has been a jury member for numerous national and international awards.

Corinna Hohenleitner has been responsible for the Central European business with brands, media agencies and advertising retailers at the commerce media company Criteo as Director CEU, Activation since February 2023. She looks back on 17 years of experience in digital advertising and commerce and has played a key role in shaping the DACH business and Criteo’s transformation into a commerce media platform in various roles over the past ten years – in addition to a brief stint at ZEIT Verlag. Before joining Criteo, the graduate in business informatics and business administration gained a total of seven years of experience on the agency and network side in the areas of email and affiliate marketing as well as display advertising at kajomi and Conversant/CJ.

Moritz Holzgraefe has been working in the digital industry in Germany and abroad for 15 years. He has been Vice President of the Bundesverband Digitale Wirtschaft e. V. since 2021.

After studying in Germany and the USA, he completed his doctorate at Bucerius Law School on a topic related to media and competition law. His professional career to date has included positions as Chief Operating Officer, Head of Portfolio and Head of the Brussels office of Axel Springer SE. He is also a Marshall Memorial Fellow of the German Marshall Fund and a Young Leader of the American Council on Germany.

Julian Simons has been Managing Director and Partner of Mediascale in the Mediaplus Group since 2005 and Managing Director of PREX Programmatic Exchange in the Mediaplus Group since 2016. Since 2018, he has also been Managing Director and Partner of Mediascale Cologne in the Mediaplus Group.
Julian has been active in the BVDW for over 10 years and has held various positions in the BVDW. He has been Chairman of the Programmatic Advertising Focus Group since 2017.

Eva Werle is the owner and managing director of the Berlin-based digital agency Basilicom. With over 20 years of industry experience in the agency environment, she steers the company’s direction and growth planning. She has already supported many well-known clients from industry, publishing and healthcare as a proven expert in digital transformation and has designed and successfully implemented many specific projects. One of Eva Werle’s constant concerns is the expansion of digital skills and the active promotion of digitalization in economic and social areas. Because for Eva Werle, digitalization is more than just a job: she attaches great importance to the issue of sustainability in the digital economy. This means that she supports companies and organizations to be successful in an increasingly digital world while also keeping an eye on responsibility in terms of sustainable action.