Papers to download

• Guide – PUR/ "Pay or consent" - Status quo on the European market - English
• Guide – Retail Media Standard Metrics
• Guide – Overview 360° Retail Media Portfolio
• Sample Contract Appendix Joint Controller Arrangement
• Whitepaper – Next Gen Mobile Advertising
• Booking form Guided Tours 2023
• Press release Retail Media market definition
• Press release 360° Retail Media Portfolio for advertising
• DMEXCO booklet with all information and the choice of topics
• Whitepaper – Advertising in the Metaverse - A first look at the basics of advertising in virtual worlds
• Whitepaper – Data-Clean-Rooms - Classification and Status from a Digital Economy Perspective
• Whitepaper – Position Paper „Metaverse“ - on the consultation of the European Commission
• Statement – Background Paper "Contextual Advertising"
• Whitepaper – Position Paper „Metaverse“ - on the consultation of the European Commission
• Whitepaper – Position Paper „Metaverse“
• Metaverse Info Sheet