BVDW x Microsoft – DMEXCO Preevent — Get ready for DMEXCO 2026
The kick-off to DMEXCO 2026. Together with Microsoft above the rooftops of Cologne.
On the evening before Europe’s leading digital trade fair opened its doors, BVDW and Microsoft hosted Microsoft Advertising Connect, an exclusive warm-up event on the topic of Artificial Intelligence.
It was an evening of ideas, conversations, live music and good food in a relaxed atmosphere, before the halls of Koelnmesse opened for two days of talks and insights around this year’s theme, Scaling Intelligence.
The evening
- Inspiration: Voices from the BVDW and Microsoft network on Artificial Intelligence for and within digital marketing.
- Networking with a view: Professionals and decision-makers met away from the exhibition floor, with room for real conversations.
- Sunset on the rooftop: Buffet, drinks and live music on the Microsoft rooftop terrace overlooking Cologne.
Thank you to Microsoft and to everyone who joined us for a great start to DMEXCO 2026.
