Interact Conference — IABs flagship conference

The annual flagship conference ‘Interact’ is back and is ready to welcome you on the 21st – 22nd of May 2024 in Milan!

Get your Early-Bird tickets here – available until 12th April. BVDW members also receive 10% discount with code IABpartners10.

Set against the backdrop of the vibrant city of Milan, this must-attend two-day conference will bring together industry leaders, innovators, and experts to answer the big questions needed to shape the future of the digital advertising and marketing industry. 

Going beyond those standard keynote presentations and panel discussions, we’ll bring the ‘interactive’ back to Interact this year, with each session framed around a key question that our elite, expert speakers will endeavour to answer. No beating around the bush. It’s all about the smart answers that you’re after. Plus we’ll address those additional questions you have live on stage through our engaging polls and audience Q&As. 

Mark the date to join European Leaders in Milan and get the much-anticipated smart, sharp answers to the industry’s biggest questions of today. From the demise of third-party cookies and Retail Media to sustainability, advancements in AI, and more, we’ve got the answers for you.  

The big questions include:

  • Are sustainability strategies delivering across the value chain?
  • Is the industry ready for the end of third-party cookies?
  • Where is the business value of AI for digital advertising?
  • Is TV programmatic buying finally going mainstream?
  • After the hype, is it time for a reckoning for retail media?
  • In „polycrisis“ times, what outcomes should digital advertising be delivering?
  • How can publishers reinvent their digital advertising business?
  • What do buyers really want from digital advertising?
  • Where is future digital advertising growth coming from?
  • What comes next for digital advertising regulation?

If you would like more information on Interact 2024 please reach out to the website.

Datum 21.05.2024 – 22.05.2024
Uhrzeit 00:00 – 00:00 Uhr
Ort Milan
Veranstalter IAB Europe
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