This English-language webinar highlights the changes to iOS app tracking with the introduction of iOS 14 and best-practice approaches are shown. Top international experts provide their expertise and experience and answer questions in a comprehensive Q&A.
With the introduction of iOS 14, app publishers must receive an opt-in from the user, for example, for access to the “IDentifier For Advertising” (IDFA) and other functions defined by Apple as tracking-like. The IDFA is the central identifier under iOS that enables market participants to record cross-app transactions - something only Apple could do without it. The IDFA is a device-specific ID that does not contain any personal data. The meaning and functionality of the IDFA is comparable to that of cookies on the web; for example, it enables the attribution of an advertisement viewed in an app that leads to the Apple Appstore to the first opening of the advertised app. Without a central identifier, the efficient display of advertising campaigns, re-targeting or fraud prevention is not possible.
Further changes and the associated effects pose major challenges for the digital economy, which will be highlighted in the webinar.
- Introduction / Background
- What's actually changing?
- Which effects and consequences are becoming apparent?
- What are current developments?
- What you have to know now: best-practices for dealing with the changes
- Q&A & exchange of experiences
17th of March 2021
6:00 to 8:00pm Central European Standard Time (GMT +1)
- Guido Gonzalo Crego, Head of Product at Jampp, Buenos Aires
- Matt Barash, Senior Vice President Global Publishing + Platform Partnerships at zeotap, New York City
- Marian Bucher, Senior App Growth Manager at Otto Group, Hamburg
Organizer: BVDW Services GmbH