DMEXCO Learning Journeys

The DMEXCO Learning Journeys offer a unique platform to meet key players in digital marketing. Experience real-world case studies firsthand and connect with DMEXCO exhibitors!

DMEXCO Learning Journey – September 23 and 24, 2026

Learning Journeys are a new format offered by DMEXCO and the BVDW Academy. Instead of lectures with hundreds of attendees, you can expect a personalized learning experience with a maximum of 30 participants. Together, the participants visit a selected exhibitor who uses a real-world case study to demonstrate how specific challenges were solved.

The Learning Journeys tours are presented and guided by a neutral expert from the BVDW community.

All participants receive a 300 EUR discount on their own Learning Journey at the BVDW Academy.

Guided Tours at a glance

14 Learning Journeys over 2 conference days
Each Learning Journey lasts approximately 30 minutes and is led by an expert on the topic.
For each Learning Journey: one exhibitor, one real-world case study, genuine credibility
Up to 30 selected participants per Learning Journey, based on exhibitor criteria
Introduction and guided tour by an industry expert!
Participation is free of charge
Registration required! Our commitment—your commitment!
Your participation is your reward: All participants receive a 300 EUR discount for their own Learning Journey at the BVDW Academy

Your benefits as a participant

Exclusive insights and curated expertise

Participants gain special insights and information on real-world digital marketing cases—delivered directly by experts.

Direct access to contacts

A Learning Journey facilitates contact with decision-makers and experts at the exhibitors’ booths—creating ideal conditions for targeted discussions both on-site and afterward.

Time saving and efficiency

Don't miss the highlights of DMEXCO! The Learning Journeys take you directly to the most important and innovative exhibitors, making your visit to the trade show much more organized and efficient.

Networking

In addition to connecting with exhibitors, the Learning Journeys offer an ideal opportunity to build valuable business relationships.

Your Learning Journey - Your Learning Path

Each Learning Journey is designed to delve deeper into challenges, strategies, and solutions—not as a traditional sales presentation, but as a substantive learning format with real-world relevance.

Each Learning Journey is assigned to one of the seven BVDW Academy learning paths. This means that every journey is not only part of the DMEXCO program but is also embedded in the BVDW Academy’s year-round educational roadmap. The topics thus have a lasting impact beyond the trade show and provide additional context for both exhibitors and attendees.

Find out here which learning paths and topics we’re offering Learning Journeys for this year.

Your Available Learning Paths

Digital Leadership

Details

Data Economy

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Innovation & Tech

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Digital Sustainability

Cybersecurity

Digital Marketing

AI

Digital Leadership

Digital transformation is a leadership responsibility. This Topic Hub shows how leaders prioritize digital initiatives, align teams effectively, and manage transformation in a measurable way.

The learning path ranges from the fundamentals of digital leadership and operational management with KPI logic to the strategic integration into business models and organizations.

The focus is on decision-making under uncertainty, building high-performing teams, clear governance, and scalable implementation of innovation.

The goal is not a better understanding of digitalization—but leadership that turns it into measurable business impact.

Data Economy

Data is only valuable when it is used systematically. This Topic Hub shows how companies translate data into concrete business models, better decisions, and measurable value creation.

The learning path covers the fundamentals of the data economy, the operational implementation of data strategies and use cases, as well as the strategic use of data for innovation and competitive advantage.

The focus is on data strategy, governance, monetization, and building data-driven organizations.

The goal is not more data—but better-used data that creates real business impact.

Innovation & Tech

New technologies only create real value when they are deliberately translated into business models. This topic hub shows how companies systematically identify, evaluate, and implement innovation.

The learning path ranges from technological fundamentals and trends to the development and prioritization of concrete use cases, all the way to the strategic management of innovation initiatives at the organizational level.

The focus is on trend evaluation, prototyping, scaling, and embedding innovation into existing structures.

The goal is no longer innovation at any cost — but targeted, economically relevant implementation of new technologies.

Digital Sustainability

Digital transformation and sustainability go hand in hand. This Topic Hub shows how companies can deliberately use digital technologies to achieve ecological and economic goals at the same time.

The learning path covers the fundamentals of sustainable digitalization, concrete applications and measures in processes and value creation, as well as the strategic embedding of sustainability in business models and organizations.

The focus is on data-driven management, efficient use of resources, and sustainable innovation.

The goal is not ESG communication—but measurable impact through digital solutions.

Cybersecurity

Cybersecurity is no longer just an IT topic, but a business-critical leadership responsibility. This Topic Hub shows how companies can systematically identify, assess, and effectively manage risks.

The learning path covers the fundamentals of modern cybersecurity, operational protection measures, and incident response structures, as well as the strategic embedding of security into processes, products, and organizational structures.

The focus is on risk and compliance management, security by design, and resilience.

The goal is not maximum protection—but a resilient security level that enables innovation and ensures business continuity.

Digital Marketing

Digital marketing today is data-driven, technology-enabled, and an integral part of value creation. This Topic Hub demonstrates how companies can systematically manage and scale their marketing activities.

The learning path covers the fundamentals of modern channels and systems, operational campaign management and performance optimization, as well as the strategic integration of marketing into business models and organizations.

The focus is on data-driven decision-making, efficient channel management, and the use of MarTech.

The goal is no longer just greater reach—but a measurable contribution to business success.

AI

Artificial intelligence is evolving from experimentation to a business-critical capability. This Topic Hub shows how companies can strategically use AI to increase efficiency, automate processes, and unlock new value creation.

The learning path covers the fundamentals of AI and machine learning, practical applications and implementation of use cases, as well as the strategic integration into business models and organizations.

The focus is on selecting relevant use cases, scalable implementation, and governance.

The goal is not AI for its own sake—but its clear, measurable contribution to business success.

Participation

Participation in the Learning Journeys is free for trade visitors. You can apply for your preferred tour or Learning Journey through the DMEXCO program—either via the website or the app.

Please note: We review all applications as quickly as possible. If your profile matches the exhibitor’s requirements, we’ll send you a confirmation. Important: Be sure to set aside time for this slot. The exhibitor is counting on you!

Each tour starts at the BVDW booth on the Boulevard between Halls 7 and 8. Please arrive at our Learning Journey Counter in the BVDW Academy Area about 10 minutes before the tour’s official start time.

We look forward to seeing you!

Interested?

Follow these steps, and we’ll help you make your DMEXCO experience as perfect as possible! All tours are led by a tour host and experts from the BVDW community.

Step 1: Check out the Learning Journeys in the DMEXCO program
Step 2: Choose one or more Learning Journeys.
Step 3: Whether you’re a BVDW member or not—simply apply for your Learning Journey(s) in the DMEXCO program!
Step 4: You’ve been accepted?! Yeah! Mark the time slot on your calendar. Please arrive at the BVDW booth (Boulevard, between Halls 7 and 8) about 10 minutes before the tour starts. We’re counting on you!
Step 5: We’re thrilled to have you join us! The Learning Journey team will equip you with a headset, and off we go!

Choose your Learning Journey

FAQ

How can trade visitors register?

We want to create the best possible match for participants and exhibitors.
You can apply for your selected Learning Journey(s) via the DMEXCO online program or in the DMEXCO app. To do so, go to the Learning Journey you’d like to participate in. Under the description of each Learning Journey, you’ll find the link to the application. You’ll be redirected to an application form. Please fill out the form and submit it. That’s all you need to do!

The Learning Journeys team will get back to you shortly. You’ll receive a response in any case.

Who can apply for the Learning Journeys?

All trade visitors to DMEXCO can apply for the Learning Journeys. Each exhibitor has defined criteria that participants should ideally meet. Since exhibitors want to stay in touch with participants, the requirements vary.

To help us make a sound and prompt decision, we ask for the following information on the application form, among other things:

Company profile
Industry
Company size
Your target markets
Type of company

Once you’ve submitted your application form, the Learning Journeys team will get back to you shortly. Whether you’re accepted or rejected, you’ll receive a response in any case!

Where do the Learning Journeys start?

All Learning Journeys start at the BVDW booth.

You can’t miss the BVDW booth. You’ll find us on the Boulevard, right between Halls 7 and 8.

On the side facing Hall 8, you’ll find our BVDW Academy counter for the Learning Journeys. Please check in with the staff there. They’ll register you and provide you with the audio equipment.

Is there a fee to participate in the Learning Journey?

No. Trade visitors can participate in the Learning Journey free of charge.

Are the tours equipped with technical gear?

Yes. Both the tour hosts and the speakers are equipped with microphones and transmitters. This ensures that participants can always hear what’s being said clearly through their headsets without being too distracted by the background noise at the trade show.

How do I get the discount for the BVDW Academy?

All participants in the DMEXCO Learning Journeys will receive an email from the BVDW Academy team after DMEXCO with all the information and links they need to redeem their discount.

The discount is worth 300 EUR and is available exclusively to actual participants in the Learning Journey.

Contact

Anne Bochmann

Account Manager Member Service

+49 30 2062186-21

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