The creators of the future

Dirk Freytag has been president of the German Digital Economy Association (BVDW) e.V. since 2021 and is the founder of Contentpass. A graduate in business administration, he has been involved in advertising technology for over 25 years and has held positions including vice president, COO, and CEO at ADTECH; senior vice president at AOL Advertising Global; and CEO of YOC AG.
As a business angel, he also supports various up-and-coming companies in the digital industry.
He has been active in the BVDW for 20 years and served as co-chair of the Media Working Group.

Thomas Duhr has held various positions at Ad Alliance (formerly IP Deutschland) since 2012 and has served as General Director of External Affairs since 2020. From 2002 to 2012, he was Executive Sales Manager and a member of the board at Web.de Media Sales / United Internet Media, with a particular focus on operations, finance, research, and international business. He entered the digital media world in 1995 at the Handelsblatt publishing group, where he proved himself as a product manager, division head, and board member of a joint venture in the streaming TV sector.
Throughout his career, Thomas Duhr has also been active on various industry committees; among other roles, he served as Chairman of the Board of AGOF for five years and as Executive Director of Online at agma. He has been Vice President of the BVDW since 2015 and has held various other leadership positions on the association’s committees. He also serves as International Representative for IAB Europe and IAB Global.

Anke Herbener is the founder and CEO of her own agency Digital Changers.
She was previously CEO of the agency group TWT Digital Group and CEO of the parent company Greven Group. Prior to that, she was CEO of the agency MRM//McCANN Germany and Member of the Management Board of McCANN Worldgroup. She has extensive national and international experience in the digital full-service agency market and has successfully advised numerous global corporations and DAX companies on the digital transformation of their brands and business processes.

Anke has been active in the German Digital Industry Association (BVDW e.V.) for many years and has been Vice President since 2019. Within the BVDW, she particularly represents the topics of digital agencies and deals with diversity & inclusion and influencer marketing. Anke is a regular speaker and has been a jury member for numerous national and international awards.

Corinna Hohenleitner has been Vice President of the BVDW since 2021. Since January 2026, as Managing Director for DACH, she has been responsible for Criteo’s retail media business with brands, media agencies, and retailers. She has two decades of experience in digital advertising and commerce and, over the past 13 years, has played a key role in shaping Criteo’s Central European business—particularly in the DACH region—as well as the company’s transformation into a commerce intelligence platform, across various roles.

Before joining Criteo, she—who holds degrees in business informatics and business administration—gained a total of seven years of experience on the agency and network side in the areas of email and affiliate marketing as well as display advertising at kajomi and Conversant/CJ.

Moritz Holzgraefe has been working in the digital industry in Germany and abroad for more than 15 years. Since 2021, he has served as Vice President of the Federal Association of the Digital Economy (Bundesverband Digitale Wirtschaft e. V.).

After completing his studies in Germany and the United States, he earned his doctorate at Bucerius Law School with a dissertation on a topic related to media and competition law. His professional experience to date includes roles such as Chief Operating Officer, Head of Portfolio, and Head of the Brussels Office at Axel Springer SE. Since January 2025, he has served as Head of Government Affairs & Public Policy for DACH, CEE, and Northern Europe at YouTube. He is also a Marshall Memorial Fellow of the German Marshall Fund and a Young Leader of the American Council on Germany.

For over 20 years, Björn Kaspring has been shaping the digital marketing and media industry in leading roles at companies and associations. His experience spans digital product development, market positioning, agile organizational and transformation processes, and C-level stakeholder management.

Björn Kaspring is Vice President of the German Digital Economy Association (BVDW) e.V. and chairs the Online Marketers’ Association (OVK). In his association roles, he helps shape key issues in the digital advertising and media industry—from market standards and initiatives to platforms for collaboration and innovation, as well as guidelines and studies.

In his primary role at Ströer, Björn Kaspring has been responsible for online media product development for display, mobile, video, and audio for over 10 years—with a focus on scalable products, the monetization of target audiences, and the development of data- and AI-driven media and publisher products.

He serves as a board member representing the Internet sector at the Working Group for Media Analysis (agma), a research consortium of more than 200 companies in the advertising and media industries.

Translated with DeepL.com (free version)

In 2005, Julian Simons became managing director and partner at various companies within the Mediaplus Group, including Mediaplus Realtime and Mediascale in Munich and Cologne. Since 2024, he has also served as managing director, partner, and board member of Mediaplus Germany.

Julian has been active in the BVDW for over 15 years and has held various positions within the organization, most notably as Vice President of the BVDW since 2021.