Digital Agencies — The expert group represents the interests of German digital agencies.
About the Working group
As Germany’s largest association of digital agencies, the Digital Agencies within the BVDW combine creative excellence, drive AI as a catalyst for innovation, and shape the full spectrum of digital trends. They connect brands, agencies, and platforms, setting benchmarks for outstanding digital performance.
Connected and Forward-Looking
The Working Group structures industry segments and connects brands, agencies, and platforms – within the BVDW and beyond. This fosters exchange, sets trends, and advances the digital industry as a whole.
Projects, Labs & Insights
From rankings and the German Digital Award (DDA) to labs on topics such as influencer marketing and AI, as well as the BVDW Agency Academy, studies, creativity summits, and C-level talks: the Working Group provides inspiration, transparency, and guidance for members and the broader digital economy.
German Digital Award (DDA)
The German Digital Award (DDA), organized by the Digital Agencies within the BVDW, is the leading award for outstanding creative digital work in Germany, Austria, and Switzerland.
You can find this year’s winners here: View the DDA winners
The DDA Creativity Summit is the official pre-event of the German Digital Award (DDA). It brings together digital creativity and honest, hands-on industry insights. Leading experts from agencies, brands, and platforms share best practices, visions, and insider knowledge on digital excellence.
The summit is designed for creative minds, digital innovators, and decision-makers alike. Through high-profile panels and inspiring discussions, it provides valuable impulses for successful creative work in the digital economy.
The BVDW Agency Academy is the go-to update for anyone looking to rethink the agency business. In compact sessions, industry experts share relevant trends, strong case studies, and actionable insights — from creative development and strategy to AI-powered workflows and emerging tools.
Whether it’s AI in content creation, smart automation, or data-driven campaigns, you’ll gain fresh perspectives, practical know-how you can apply immediately, and peer-level exchange with fellow professionals.
The BVDW rankings consolidate the expertise and performance of German digital agencies, providing a transparent overview of both creative excellence and economic success within the industry.
The BVDW Creative Ranking reflects the most successful agencies at the German Digital Award and makes creative excellence measurable. It highlights the agencies whose outstanding digital work has impressed the jury and shaped the industry.
The BVDW Internet Agency Ranking serves as the industry benchmark for German digital agencies and is based on audited fee revenues. It creates market transparency and showcases the agencies that are particularly successful from a business perspective.
The BVDW study shows that agencies in Germany are pioneers in the use of generative AI, leveraging it both creatively and strategically. Download the study now to discover how AI is transforming the industry.
Lab
Lab STRAC aims to create a forum for software developers, consulting firms, strategy-driven agencies, and technology providers. Its core mission is to bridge strategy and technology, support research and development, and foster the advancement of innovative technological solutions.
The lab provides a platform for knowledge exchange and cross-industry dialogue. It promotes market education and standardization to collaboratively shape the technological future.
Lab Leads
José Luis Salam
Executive Client Director | Studio Lead Hamburg
denkwerk
Matthias Dietrich
Founder & CEO
foobar Agency GmbH
Alexandra Mennes
VP Business Development DACH
valtech
