DDA Creativity Summit — The Stage for Digital Creative Excellence

DDA Creativity Summit 2026 – The Stage for Digital Creative Excellence
The DDA Creativity Summit brings together the minds shaping today’s campaigns and digital creativity. Brands, agencies, and platforms share their expertise, provide insights into real projects, and demonstrate how outstanding creative work is built. Clear, practical, and forward-looking — no buzzwords, no fluff. The stage is a conversation, not a show, and new ideas are explored before they become industry standard.
As an exclusive platform for creative minds, digital innovators, and visionary thinkers, the summit delivers insights and best practices from the digital creative industry. High-profile panels explore the evolution of creativity, showcase innovative projects, and provide inspiration for the future of the industry.
This year, the summit will take place live at the inspiring Google Berlin space — join us, don’t miss the opportunity to learn from the best and experience the future of digital creativity up close.

Date 21.05.2026
Time 10:00 – 16:00 Uhr
Place Google, Tucholskystraße 2, 10117 Berlin
Organizer BVDW
Safe ticket Save to calendar

Registration is free of charge for all BVDW member companies, their employees, and all attendees of the German Digital Award (DDA) ceremony.
As a non-member, you can only attend the summit with a DDA Award Show ticket.
Places are limited – first come, first served.

What´s in?

Uhrzeit Titel
11:00 - 12:00 CHECK-IN & NETWORKING
12:00 - 12:05 WELCOME
12:05 - 12:40 DOES THIS Hook? The cases that really stick in your mind. DDA Category: Social Media
12:40 - 13:15 PANEL: It's always someone else's fault. Why good creation so often falls by the wayside.
13:15 - 14:00 LUNCH & NETWORKING
14:00 - 14:45 PANEL: Deal with it! Why AI is your new creative colleague and how we really work!
15:20 - 15:55 AI DELIVERED. Cases you'll want to recreate.
15:55 - 16:00 CLOSING

CHECK-IN & NETWORKING

Termin 21.05.2026, 11:00 - 12:00

WELCOME

Termin 21.05.2026, 12:00 - 12:05

DOES THIS Hook? The cases that really stick in your mind. DDA Category: Social Media

Termin 21.05.2026, 12:05 - 12:40

PANEL: It's always someone else's fault. Why good creation so often falls by the wayside.

Too bold, too expensive, too late, too many feedback loops. Good ideas rarely die of their own making. Brands say: The agency isn't delivering. Agencies say: The client lacks the courage. We put both of them on stage and ask: Who's killing what here?
Termin 21.05.2026, 12:40 - 13:15

LUNCH & NETWORKING

Termin 21.05.2026, 13:15 - 14:00

PANEL: Deal with it! Why AI is your new creative colleague and how we really work!

AI isn't your tool. AI is your new colleague. Sounds inconvenient? It is. Here, we're talking about people who no longer test, but deliver. About changed workflows, new roles, and what creation means when the machine is thinking for you.
Termin 21.05.2026, 14:00 - 14:45

AI DELIVERED. Cases you'll want to recreate.

Termin 21.05.2026, 15:20 - 15:55

CLOSING

Termin 21.05.2026, 15:55 - 16:00

Speaker (more to come)

Anke Herbener
Anke Herbener
Digital Changers GmbH

Anke Herbener is the founder and CEO of her own agency Digital Changers.
She was previously CEO of the agency group TWT Digital Group and CEO of the parent company Greven Group. Prior to that, she was CEO of the agency MRM//McCANN Germany and Member of the Management Board of McCANN Worldgroup. She has extensive national and international experience in the digital full-service agency market and has successfully advised numerous global corporations and DAX companies on the digital transformation of their brands and business processes.

Anke has been active in the German Digital Industry Association (BVDW e.V.) for many years and has been Vice President since 2019. Within the BVDW, she particularly represents the topics of digital agencies and deals with diversity & inclusion and influencer marketing. Anke is a regular speaker and has been a jury member for numerous national and international awards.

About the German Digital Award (DDA)

The German Digital Award (DDA) is a prestigious distinction recognizing outstanding achievements and innovation in digital communication and creativity in Germany. Since its inception, the DDA has highlighted exceptional talent and groundbreaking projects, establishing itself as a benchmark for excellence within the digital industry.
If you have any questions about the DDA Creativity Summit or the German Digital Award, please feel free to contact us.
We look forward to welcoming you to the DDA Creativity Summit and exploring the possibilities — and boundaries — of digital creativity together.

Hosted by Google

Contact

Daniel Schuster
Teamlead Marketing & Events
Send message