Retail Media Ecosystem — is the network for cross-industry exchange between all market participants

About the Focus group

The overarching goal of the focus group is to further develop the retail media category with suitable projects and measures. This includes, among other things  

  • Overarching topics that affect the entire ecosystem 
  • Support and cooperation with the RMC

In addition, a regular constructive exchange with other specialist committees such as Digital Commerce and Programmatic Advertising should take place.


As a network for cross-industry exchange, we offer a platform for all market participants in the field of commerce media. We deal with the booking, handling, control and use of media for brand awareness and/or sales using commerce data and/or in commerce environments along the entire value chain.


Our overarching goal is to unite the diverse services and interests of all participants and to give the entire ecosystem a common voice in order to continuously contribute to the further development of retail media as a media genre.


Moritz Hoffmann
pilot Hamburg GmbH & Co. KG
Nina Ascheron-Polter
Deputy chairwoman
Bonial International GmbH
Käthe Fleischer
Deputy chairwoman
Scala Computer Television BV
Robert Kießling
Deputy chairman
The Trade Desk GmbH
Tim Nedden
Deputy chairman
Front Row GmbH


Irina Schmitz
Senior Program Manager
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Frank Wichmann
Teamlead Business Development & Member Services
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