Retail Media Ecosystem — is the network for cross-industry exchange between all market participants
About the Focus group
The overarching goal of the focus group is to further develop the retail media category with suitable projects and measures. This includes, among other things
- Overarching topics that affect the entire ecosystem
- Support and cooperation with the RMC
In addition, a regular constructive exchange with other specialist committees such as Digital Commerce and Programmatic Advertising should take place.
Mission
As a network for cross-industry exchange, we offer a platform for all market participants in the field of commerce media. We deal with the booking, handling, control and use of media for brand awareness and/or sales using commerce data and/or in commerce environments along the entire value chain.
Vision
Our overarching goal is to unite the diverse services and interests of all participants and to give the entire ecosystem a common voice in order to continuously contribute to the further development of retail media as a media genre.