Retail Media Ecosystem — is the network for cross-industry exchange between all market participants

About the Focus group

The overarching goal of the focus group is to further develop the retail media category with suitable projects and measures. This includes, among other things  

  • Overarching topics that affect the entire ecosystem 
  • Support and cooperation with the RMC

In addition, a regular constructive exchange with other specialist committees such as Digital Commerce and Programmatic Advertising should take place.

Mission 

As a network for cross-industry exchange, we offer a platform for all market participants in the field of commerce media. We deal with the booking, handling, control and use of media for brand awareness and/or sales using commerce data and/or in commerce environments along the entire value chain.

Vision 

Our overarching goal is to unite the diverse services and interests of all participants and to give the entire ecosystem a common voice in order to continuously contribute to the further development of retail media as a media genre.

Chairmanship

Moritz Hoffmann
Chairman of the Retail Media Ecosystem Focus group
pilot Hamburg GmbH & Co. KG
Nina Ascheron-Polter
Deputy Chairwoman of the Retail Media Ecosystem Focus group
Bonial International GmbH
Käthe Fleischer
Deputy Chairwoman of the Retail Media Ecosystem Focus group
dimedis GmbH
Robert Kießling
Deputy Chairman of the Retail Media Ecosystem Focus group
The Trade Desk GmbH
Tim Nedden
Deputy Chairman of the Retail Media Ecosystem Focus group
Front Row GmbH

Contact

Irina Schmitz
Senior Program Manager
+49 30 2062186-12
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Frank Wichmann
Teamlead Business Development & Member Services
+49 30 2062186-22
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