Retail Media Ecosystem — is the network for cross-industry exchange between all market participants
About the Focus group
The overarching goal of the focus group is to further develop the retail media category with suitable projects and measures. This includes, among other things
- Overarching topics that affect the entire ecosystem
- Support and cooperation with the RMC
In addition, a regular constructive exchange with other specialist committees such as Digital Commerce and Programmatic Advertising should take place.
Mission
As a network for cross-industry exchange, we offer a platform for all market participants in the field of commerce media. We deal with the booking, handling, control and use of media for brand awareness and/or sales using commerce data and/or in commerce environments along the entire value chain.
Vision
Our overarching goal is to unite the diverse services and interests of all participants and to give the entire ecosystem a common voice in order to continuously contribute to the further development of retail media as a media genre.
Labs
The aim of the lab is to provide the market with an expert overview of in-store & DOOH from all perspectives of market participants, from retailers and advertisers to agencies and technology providers. The aim is to shed light on the complexity and challenges of retail media instore and DOOH from a holistic perspective.
Lab Manager
- Oliver Zümpel
LAYA Media
The lab is concerned with developing a comprehensive landscape of the entire retail media ecosystem. We include various business models, segments and market participants in order to provide a holistic overview of the market.
Lab Manager
- Dennis Götze
Marketing of Moments