Retail Media Ecosystem — is the network for cross-industry exchange between all market participants
About the Focus group
The overarching goal of the focus group is to further develop the retail media category with suitable projects and measures. This includes, among other things
- Overarching topics that affect the entire ecosystem
- Support and cooperation with the RMC
In addition, a regular constructive exchange with other specialist committees such as Digital Commerce and Programmatic Advertising should take place.
Mission
As a network for cross-industry exchange, we offer a platform for all market participants in the field of commerce media. We deal with the booking, handling, control and use of media for brand awareness and/or sales using commerce data and/or in commerce environments along the entire value chain.
Vision
Our overarching goal is to unite the diverse services and interests of all participants and to give the entire ecosystem a common voice in order to continuously contribute to the further development of retail media as a media genre.
Labs
Lab Leader
- Victor Cordes
LAYA Media
The lab continuously works on various projects in the field of retail media market overview and pursues the goal of structuring the media genre and its players and creating transparency.
This also includes regularly updating the BVDW Market Landscape across the entire retail media ecosystem.
Lab Leader
- Dennis Götze
Marketing of Moments
Co Lab Lead
- Christian Essenbach
LAYA Group
The Lab Retail Media x AI is committed to responsibly and future-orientedly tapping into the potential of artificial intelligence in retail media. The goal is to support members in strategically leveraging data-driven innovations, promoting market transparency, and ensuring sustainable competitiveness in digital commerce. Through knowledge transfer, networking, and practical guidance, the industry is strengthened in a dynamic, technology-driven environment.
Lab Leads
- Olga Puzhko
Kenshoo Skai - Jan Schmitz
Zalando - Jens Bargmann
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