Online Media Agencies — The representation of interests for German online media agencies.
About the Expert group
The Online Media Agencies Expert Group is a closed expert group of the BVDW and cooperates closely with the Organization of advertisers in the brand association (Organisation Werbungtreibende im Markenverband) and the Organization of media agencies (Organisation der Mediaagenturen) in the interest of short distances and high efficiency. This creates an information and exchange platform for agencies on current industry topics, enabling them to formulate common positions.
Mission
The agencies organized in the Online Media Agencies Expert Group are independent consultants and implementation partners for advertising companies in the digital media sector.
Scope
We position media agencies in the digital advertising industry and promote exchange with the associations of advertising companies (especially Organization of advertisers in the brand association). We also publish data on the development of the digital advertising market (Online Media Agencies Expert Group Trendmonitor) and represent agency and client interests in relevant industry bodies (e.g. Working Group Online Research Agencies). We also stand for the harmonization of processes with media providers. We round it all off with initiatives to promote young talent and further training.
