DMEXCO Learning Journeys

Get interested trade visitors to your stand and put your solution center stage – exclusively with the DMEXCO Learning Journeys!

DMEXCO Learning Journeys – September 23 and 24

Secure maximum visibility at DMEXCO 2026: With the Learning Journeys, you can address the key pain points of your industry and target audience while positioning yourself as a solution provider that delivers real value.

Focus on specific challenges, share practical insights, and demonstrate how your products and services solve problems in a sustainable way. This helps you create relevance, build trust, and generate meaningful conversations.

An industry expert will guide up to 30 qualified trade visitors directly to your stand, with a clear thematic focus and strong content relevance, enabling high-quality discussions and effective lead generation.

Learning Journeys at a Glance

14 Learning Journeys across 2 conference days
Each Learning Journey lasts approximately 30 minutes and is led by an expert on the topic.
One exhibitor, one real case, real credibility per Learning Journey
Up to 30 selected participants per Learning Journey, chosen according to exhibitor-defined criteria
Increased visibility for participating exhibitors
Immediate access to lead data
Promotion of the Learning Journeys as part of DMEXCO communication activities

Your Benefits as an Exhibitor

More Visibility

Among the large number of exhibitors, the Learning Journey ensures focused visitor groups that engage intensively with your company.

Time to Shine

Position yourselves as a leading provider in your field and showcase your solution and innovation to key industry stakeholders

Leads, Leads, Leads

Participants are specifically interested in your topic and are curated according to your criteria. Valuable leads guaranteed!

Networking

Beyond lead generation, the Learning Journeys provide an ideal opportunity to build valuable business relationships immediately afterward.

Your Learning Journey – Your Learning Path

Each Learning Journey is designed to dive deeper into challenges, strategies, and solutions—not as a traditional sales presentation, but as a meaningful learning format with real-world relevance.

Every Learning Journey is assigned to one of the seven BVDW Academy learning paths. This means that each journey is not only part of the DMEXCO program but is also embedded within the BVDW Academy’s year-round educational roadmap. As a result, the topics continue to have an impact beyond the trade fair, creating additional context for both exhibitors and participants.

You can find out which learning paths and topics you can contribute to as an exhibitor, and which Learning Journeys are already planned, here.

Your Available Learning Paths

Digital Leadership

Details

Data Economy

Details

Innovation & Tech

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Digital Sustainability

Cybersecurity

Digital Marketing

AI

Digital Leadership

Digital transformation is a leadership responsibility. This Topic Hub shows how leaders prioritize digital initiatives, align teams effectively, and manage transformation in a measurable way.

The learning path ranges from the fundamentals of digital leadership and operational management with KPI logic to the strategic integration into business models and organizations.

The focus is on decision-making under uncertainty, building high-performing teams, clear governance, and scalable implementation of innovation.

The goal is not a better understanding of digitalization—but leadership that turns it into measurable business impact.

Data Economy

Data is only valuable when it is used systematically. This Topic Hub shows how companies translate data into concrete business models, better decisions, and measurable value creation.

The learning path covers the fundamentals of the data economy, the operational implementation of data strategies and use cases, as well as the strategic use of data for innovation and competitive advantage.

The focus is on data strategy, governance, monetization, and building data-driven organizations.

The goal is not more data—but better-used data that creates real business impact.

Innovation & Tech

New technologies only create real value when they are deliberately translated into business models. This topic hub shows how companies systematically identify, evaluate, and implement innovation.

The learning path ranges from technological fundamentals and trends to the development and prioritization of concrete use cases, all the way to the strategic management of innovation initiatives at the organizational level.

The focus is on trend evaluation, prototyping, scaling, and embedding innovation into existing structures.

The goal is no longer innovation at any cost — but targeted, economically relevant implementation of new technologies.

Digital Sustainability

Digital transformation and sustainability go hand in hand. This Topic Hub shows how companies can deliberately use digital technologies to achieve ecological and economic goals at the same time.

The learning path covers the fundamentals of sustainable digitalization, concrete applications and measures in processes and value creation, as well as the strategic embedding of sustainability in business models and organizations.

The focus is on data-driven management, efficient use of resources, and sustainable innovation.

The goal is not ESG communication—but measurable impact through digital solutions.

Cybersecurity

Cybersecurity is no longer just an IT topic, but a business-critical leadership responsibility. This Topic Hub shows how companies can systematically identify, assess, and effectively manage risks.

The learning path covers the fundamentals of modern cybersecurity, operational protection measures, and incident response structures, as well as the strategic embedding of security into processes, products, and organizational structures.

The focus is on risk and compliance management, security by design, and resilience.

The goal is not maximum protection—but a resilient security level that enables innovation and ensures business continuity.

Digital Marketing

Digital marketing today is data-driven, technology-enabled, and an integral part of value creation. This Topic Hub demonstrates how companies can systematically manage and scale their marketing activities.

The learning path covers the fundamentals of modern channels and systems, operational campaign management and performance optimization, as well as the strategic integration of marketing into business models and organizations.

The focus is on data-driven decision-making, efficient channel management, and the use of MarTech.

The goal is no longer just greater reach—but a measurable contribution to business success.

AI

Artificial intelligence is evolving from experimentation to a business-critical capability. This Topic Hub shows how companies can strategically use AI to increase efficiency, automate processes, and unlock new value creation.

The learning path covers the fundamentals of AI and machine learning, practical applications and implementation of use cases, as well as the strategic integration into business models and organizations.

The focus is on selecting relevant use cases, scalable implementation, and governance.

The goal is not AI for its own sake—but its clear, measurable contribution to business success.

Book Now

Conditions | Booking

With the Learning Journey, you secure an exclusive partner slot at DMEXCO 2026 and the opportunity to present your expertise on a specific pain point with strong real-world relevance.

Early booking is worthwhile: From early August, the Learning Journeys will be published in the DMEXCO program, and the application phase for participants will begin.

Your Benefits:

Exclusive solo slot for 20 minutes at your exhibitor stand
Up to 30 curated participants
Relevant leads instead of walk-in traffic
Focus on pain points, learnings, and real solutions
Neutral host and content framing by BVDW expertise
Visibility across DMEXCO, social, and Academy channels
Lead handover and thematic impact beyond the trade fair
Go to online booking…

2250 EUR | 1750 EUR (BVDW members)

Download

Learning Journeys 2026 | Booklet

FAQ Exhibitor

How do we book the Learning Journey as an exhibitor?

You can book your Learning Journey via our online booking form. Your booking is binding, provided that free slots are still available.

In the booking form, we ask for:

Your (working) title for the Learning Journey
The content of your Learning Journey
Your criteria for the participant profile
Your company profile (1,000 characters)
Company logo

When booking, you will also provide your company details, billing information, and the contact details of the responsible person. We will then get in touch with you afterwards.

What information is required from the exhibitor after booking?

After booking, we will contact the designated contact person and ask them to provide information for the tour host briefing. The following information will be requested at the appropriate time:

Please provide your hall and booth number
Who will be the presenter/speaker? (Name, position)
If the speaker does not speak German, please let us know so that we can indicate this in the program

When will the invoice for the Learning Journey be issued?

The invoice for the Learning Journey will be issued a few days before the conference begins, once the tour planning has been finalized. The invoice is payable within 14 days. If a PO number or purchase order reference is required for the invoice, you can provide it during the booking process under the billing information section.

Do exhibitors receive a briefing?

Before and after booking the Learning Journey, we stay in close contact regarding the process, content, and participants.

Do we coordinate with the Tour Host in advance?

Once all Learning Journey content has been finalized, we will approach suitable experts for the role of Tour Host. Once a Tour Host has been confirmed, we will arrange a briefing call between the exhibitor and the Tour Host.

Are the Learning Journeys technically equipped?

Yes. All tour hosts are equipped with transmitters and microphones. The exhibitors’ speakers are also provided with microphones. This ensures that participants can always clearly hear the content via headsets without being too disturbed by the noise of the exhibition environment.

FAQ Tour Hosts

How do you become a Tour Host?

For each tour, we are looking for experts who introduce participants to the topic of the Learning Journey, announce/present the exhibitor, and guide participants to the exhibitor area. Experts from the BVDW working groups are preferred.

If we cannot find suitable candidates within our member companies, we are also open to appointing individuals outside of the BVDW for this role. If you are interested, simply contact us via email at dmexco@bvdw.org. We look forward to hearing from you!

What are the responsibilities of the Tour Host?

Tour Hosts guide the participants of a Learning Journey to the exhibitor. The meeting point is the BVDW Academy area at the BVDW stand in the boulevard.

The route to the exhibitor area should be used to:

introduce the participants to the topic of the Learning Journey in a professional way
announce/present the exhibitor

Experts from the BVDW working groups are preferred. Of course, the tour host may also introduce themselves and draw attention to their own company.

Detailed information about the Learning Journey will be shared in the briefing with the exhibitor.

Are the Tour Hosts briefed?

Once all content of the Learning Journey has been agreed with the exhibitor, we look for a suitable expert to act as Tour Host. Once this person has been found, we will initiate a briefing call between the exhibitor and the Tour Host to clarify detailed questions about the content of the Learning Journey.

Do Tour Hosts receive the contact details of the participants?

No. This service is reserved for exhibitors. However, if the opportunity arises, you may share your business card / LinkedIn profile with the participants at the beginning or end of a tour.

Do Tour Hosts receive a conference ticket?

Yes, each Tour Host receives a free two-day conference ticket.

Are the Learning Journeys technically equipped?

Yes. All tour hosts are equipped with transmitters and microphones. The exhibitors’ speakers are also equipped with microphones. This ensures that participants can always clearly understand what is being said via headsets without being too disturbed by the noise of the exhibition environment.

DMEXCO Learning Journeys