DMEXCO Learning Journeys

Attract interested industry professionals to your booth and put your solution in the spotlight—exclusively with DMEXCO Learning Journeys!

DMEXCO Learning Journeys – September 23 and 24

Make sure you get maximum attention at DMEXCO 2026: With Learning Journeys, you can specifically address key pain points in your industry and for your target audience—and position yourself as a solution provider offering real added value.

Focus on specific challenges, share practical insights, and demonstrate how your products and services provide sustainable solutions to problems. This is how you build relevance, trust, and genuine opportunities for conversation.

An industry expert will guide up to 30 qualified trade visitors directly to your booth—with a clear thematic focus and highly relevant content to facilitate high-quality discussions and lead generation.

Learning Journeys at a Glance

14 Learning Journeys over 2 conference days
A Learning Journey lasts approximately 30 minutes and is led by an expert on the topic.
Per Learning Journey: one exhibitor, one real-world case study, genuine credibility
Per Learning Journey: up to 30 selected participants based on exhibitor criteria
Increased visibility for participating exhibitors
Immediate access to lead data
Promotion of the Learning Journeys as part of DMEXCO’s communications

Your Benefits as an Exhibitor

More Attention

Amid the sea of exhibitors, the Learning Journey attracts focused groups of visitors who engage deeply with your company.

Time To Shine

Position yourselves as a leading provider in your field and present your solution and innovation to industry stakeholders.

Leads, Leads, Leads

The participants are specifically interested in your topic and have been curated based on your criteria. Valuable leads guaranteed!

Networking

Beyond generating leads, learning journeys offer an ideal opportunity to build valuable business relationships right from the start.

Your Learning Journey – Your Learning Path

Each Learning Journey is designed to delve deeper into challenges, strategies, and solutions—not as a traditional sales presentation, but as a substantive learning format with real-world relevance.

Each Learning Journey is assigned to one of the seven BVDW Academy learning paths. This means that each Journey is not only part of the DMEXCO program but is also embedded in the BVDW Academy’s year-round educational roadmap. The topics thus have an impact beyond the trade show and provide additional context for both exhibitors and attendees.

Find out here which learning paths and topics you can contribute to as an exhibitor and which Learning Journeys are already planned.

Your Available Learning Paths

Digital Leadership

Details

Data Economy

Details

Innovation & Tech

Details

Digital Sustainability

Cybersecurity

Digital Marketing

AI

Digital Leadership

Digital transformation is a leadership responsibility. This Topic Hub shows how leaders prioritize digital initiatives, align teams effectively, and manage transformation in a measurable way.

The learning path ranges from the fundamentals of digital leadership and operational management with KPI logic to the strategic integration into business models and organizations.

The focus is on decision-making under uncertainty, building high-performing teams, clear governance, and scalable implementation of innovation.

The goal is not a better understanding of digitalization—but leadership that turns it into measurable business impact.

Data Economy

Data is only valuable when it is used systematically. This Topic Hub shows how companies translate data into concrete business models, better decisions, and measurable value creation.

The learning path covers the fundamentals of the data economy, the operational implementation of data strategies and use cases, as well as the strategic use of data for innovation and competitive advantage.

The focus is on data strategy, governance, monetization, and building data-driven organizations.

The goal is not more data—but better-used data that creates real business impact.

Innovation & Tech

New technologies only create real value when they are deliberately translated into business models. This topic hub shows how companies systematically identify, evaluate, and implement innovation.

The learning path ranges from technological fundamentals and trends to the development and prioritization of concrete use cases, all the way to the strategic management of innovation initiatives at the organizational level.

The focus is on trend evaluation, prototyping, scaling, and embedding innovation into existing structures.

The goal is no longer innovation at any cost — but targeted, economically relevant implementation of new technologies.

Digital Sustainability

Digital transformation and sustainability go hand in hand. This Topic Hub shows how companies can deliberately use digital technologies to achieve ecological and economic goals at the same time.

The learning path covers the fundamentals of sustainable digitalization, concrete applications and measures in processes and value creation, as well as the strategic embedding of sustainability in business models and organizations.

The focus is on data-driven management, efficient use of resources, and sustainable innovation.

The goal is not ESG communication—but measurable impact through digital solutions.

Cybersecurity

Cybersecurity is no longer just an IT topic, but a business-critical leadership responsibility. This Topic Hub shows how companies can systematically identify, assess, and effectively manage risks.

The learning path covers the fundamentals of modern cybersecurity, operational protection measures, and incident response structures, as well as the strategic embedding of security into processes, products, and organizational structures.

The focus is on risk and compliance management, security by design, and resilience.

The goal is not maximum protection—but a resilient security level that enables innovation and ensures business continuity.

Digital Marketing

Digital marketing today is data-driven, technology-enabled, and an integral part of value creation. This Topic Hub demonstrates how companies can systematically manage and scale their marketing activities.

The learning path covers the fundamentals of modern channels and systems, operational campaign management and performance optimization, as well as the strategic integration of marketing into business models and organizations.

The focus is on data-driven decision-making, efficient channel management, and the use of MarTech.

The goal is no longer just greater reach—but a measurable contribution to business success.

AI

Artificial intelligence is evolving from experimentation to a business-critical capability. This Topic Hub shows how companies can strategically use AI to increase efficiency, automate processes, and unlock new value creation.

The learning path covers the fundamentals of AI and machine learning, practical applications and implementation of use cases, as well as the strategic integration into business models and organizations.

The focus is on selecting relevant use cases, scalable implementation, and governance.

The goal is not AI for its own sake—but its clear, measurable contribution to business success.

Book Now

Conditions | Booking

With the Learning Journey, you’ll secure an exclusive partner slot at DMEXCO 2026 and the chance to showcase your expertise on a specific pain point with real-world relevance.
It pays to book early: Starting in early August, the Learning Journeys will be published in the DMEXCO program, and the application period for participants will begin.

Your Benefits:

An exclusive 20-minute solo slot at your exhibit booth
Up to 30 curated participants
Relevant leads instead of walk-in traffic
Focus on pain points, learnings, and real solutions
Neutral host and content curation by BVDW experts
Visibility through DMEXCO, social media, and Academy channels
Lead handoff and continued engagement on the topic beyond the trade show
Book online…

Step 5: We’re glad you’re here! The Learning Journey team will equip you with a headset, and off we go!

DMEXCO Learning 2,250 EUR | 1,750 EUR (BVDW members) Journeys

Download

Learning Journeys 2026 | Booklet

FAQ Exhibitor

How do we, as exhibitors, book the Learning Journey?

You can book your Learning Journey using our online booking form. The booking is binding, provided there are still available slots.

In the booking form, we’ll ask for:

Your (working) title for the Learning Journey
The content of your Learning Journey
Your criteria for the participant profile
Your company profile (1,000 characters)
Company logo

When booking, please provide your company information, billing information, and the contact details of the designated contact person. We’ll then get in touch

What information is required from the exhibitor after booking?

After booking, we will contact the designated contact person and ask them to provide us with information for the tour hosts’ briefing. We will request the following information in due course:

Please let us know your hall and booth number
Who will be the speaker? (Name, position)
If the speaker does not speak German, please let us know so we can indicate this in the program

When will the invoice for the Learning Journey be issued?

The invoice for the Learning Journey will be issued a few days before the conference begins, as soon as the tour plans have been finalized. The invoice is due within 14 days. If a PO number or order reference is required for the invoice, you can enter it during the booking process under “Invoice Details.”

Do exhibitors receive a briefing?

Both before and after booking the Learning Journey, we maintain close communication regarding the schedule, content, and participants.

Do we coordinate with the tour host in advance?

Once all the content for the learning journey has been finalized, we’ll reach out to suitable experts to serve as the tour host. Once a tour host has been selected, we’ll set up a briefing call between the exhibitor and the tour host.

Are the Learning Journeys equipped with the necessary technology?

Yes. All tour hosts are equipped with transmitters and microphones. The exhibitors’ speakers are also equipped with microphones. This ensures that participants can always hear what is being said clearly through their headsets without being too distracted by the background noise of the trade show.

FAQ Tour Hosts

How do you become a Tour Host?

For each tour, we are looking for experts who introduce participants to the topic of the Learning Journey, announce/present the exhibitor, and guide participants to the exhibitor area. Experts from the BVDW working groups are preferred.

If we cannot find suitable candidates within our member companies, we are also open to appointing individuals outside of the BVDW for this role. If you are interested, simply contact us via email at dmexco@bvdw.org. We look forward to hearing from you!

What are the responsibilities of the Tour Host?

Tour Hosts guide the participants of a Learning Journey to the exhibitor. The meeting point is the BVDW Academy area at the BVDW stand in the boulevard.

The route to the exhibitor area should be used to:

introduce the participants to the topic of the Learning Journey in a professional way
announce/present the exhibitor

Experts from the BVDW working groups are preferred. Of course, the tour host may also introduce themselves and draw attention to their own company.

Detailed information about the Learning Journey will be shared in the briefing with the exhibitor.

Are the Tour Hosts briefed?

Once all content of the Learning Journey has been agreed with the exhibitor, we look for a suitable expert to act as Tour Host. Once this person has been found, we will initiate a briefing call between the exhibitor and the Tour Host to clarify detailed questions about the content of the Learning Journey.

Do Tour Hosts receive the contact details of the participants?

No. This service is reserved for exhibitors. However, if the opportunity arises, you may share your business card / LinkedIn profile with the participants at the beginning or end of a tour.

Do Tour Hosts receive a conference ticket?

Yes, each Tour Host receives a free two-day conference ticket.

Are the Learning Journeys technically equipped?

Yes. All tour hosts are equipped with transmitters and microphones. The exhibitors’ speakers are also equipped with microphones. This ensures that participants can always clearly understand what is being said via headsets without being too disturbed by the noise of the exhibition environment.