Papers to download

• Guide – BVDW Guide Podcast Advertising
• Position Paper – EDPB-Guidelines 01/2025 on Pseudonymisation
• BVDW Market Landscape Podcast
• RMC Retail Media Full Funnel KPI Matrix
• Retail Media Measurement Standards
• Guide – Position Paper on the Guidelines of the European Data Protection Board (EDPB) on the technical scope of Article 5 (3) of the ePrivacy Directive
• Statement – BVDW Call for contribution: Competition in virtual worlds
• Statement – BVDW Call for contribution: Competition in Generative AI
• Statement – Joint industry call for a risk-based AI Act that truly fosters innovation
• Guide – Position Paper on the Guidelines of the European Data Protection Board (EDPB) on the technical scope of Article 5 (3) of the ePrivacy Directive
• Statement – Joint industry call for a risk-based AI Act that truly fosters innovation
• Guide – Retail Media Standard Metrics
• Guide – PUR/ "Pay or consent" - Status quo on the European market
• Whitepaper – Advertising in the Metaverse - A first look at the basics of advertising in virtual worlds
• Whitepaper – Position Paper „Metaverse“ - on the consultation of the European Commission
• Statement – BVDW on the Proposal for a Regulation on the Transparency and Targeting of Political Advertising
• Whitepaper – Data-Clean-Rooms - Classification and Status from a Digital Economy Perspective
• Whitepaper – The Good Metaverse - a playbook for a better internet
• Whitepaper – The Corporate Playbook to enter the NTR (Lab Economy)
• Statement – Background Paper "Contextual Advertising"
• Whitepaper – Position Paper „Metaverse“
• Guide – Metaverse Info Sheet
• Whitepaper – "Next Gen Mobile Advertising"
• Guide – Overview 360° Retail Media Portfolio
• Guide – Viewability