With the BVDW Masterclasses, we bring specialist audiences and digital experts together on the topics that are moving the industry right now. Experts from BVDW member companies present cases from their own work. No panel, no pitch, thirty focused minutes per session, selected by an independent jury from the BVDW Homebase.
In 2026 the Masterclasses ran on both days of DMEXCO, on 23 and 24 September, in the conference rooms of Koelnmesse. Everything followed one theme, Scaling Intelligence, which asked how artificial intelligence gets out of the pilot phase and into the business. Every session was recorded and stays available on demand. Entry needed no registration, and seats were first come, first served.
You will find the programme of the BVDW Masterclasses on the DMEXCO programme overview. Photos from the rooms are in our Masterclass album on Flickr. The earlier editions are still available on demand.