The Digital Video 2023 – Guiding through the Galaxy masterclass will take you on a journey through time in the digital video market and give you an overview of the status quo on the key topics and trends that will shape 2023.
We will explore where we have come from, where we are now and where we are going. After returning to the origins of digital video, we will focus on relevant topics of today, such as sustainability or artificial intelligence in the digital video market.
We will become a guide through the digital video landscape in Germany: from TV broadcasters, user-generated content, instream and outstrem to TV attribution and shopable stories.
Best of all, the content presented can be found in the comprehensive BVDW Digital Video Guide, which will be presented for the first time as part of the masterclass and offers further valuable information.
Fabian Burgey, Director SME Business Europe, smartclip (RTL AdAlliance), Chairman of the Digital Video Focus Group
Steffen Hutmacher, YouTube Sales & Measurement Lead, Google
Anja Kayser, Senior Manager Digital Video Marketing, Media Impact
20.09.2023 | 15:45 – 16:15 pm | MC 8B (Hall 8)