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It has been neutrally and objectively determining and testing the distribution of advertising media since 1949. With its work results, it provides reliable data for consumers, professional advertisers and for the performance competition between the media. Media providers, advertisers and advertising agencies have thus created an effective control system that is under their joint supervision. The BVDW represents the interests of its members in the communitys Administrative Board and Online Media Organizational Committee.

Information community for determining the distribution of advertising media

The Central Association of the German Advertising Industry is the overall umbrella organization of the advertising industry in Germany. It represents all areas of the advertising industry in fundamental positions to the outside world and, with its committees and institutions, forms the “round table” for common policy, the balancing of interests and self-regulation of those involved in the advertising business. The BVDW is one of 41 member associations of the Central Association of the German Advertising Industry and thus represents the important online advertising sector within the organization. The associations are working together to develop the planned self-regulation of the German online advertising industry, which is to be established under the umbrella of the Central Association of the German Advertising Industry.

The IAB Europe brings together 26 countries and 27 companies from the European online advertising industry to promote the growth of the interactive advertising market. BVDW has been a member of IAB Europe since 2007. The work of IAB Europe is organized in four working groups: Policy, Brand Advertising, Mobile and Direct Response. In addition, there are five task forces and various individual projects within IAB Europe. IAB Europe’s most important projects include the European advertising market study AdEx Europe, which provides a comparable overview and analysis of the European online advertising market once a year.

The Women in Retail Media Collective (WRMC) is a global network with over 650 members. It was founded by Ana Laura Zain and Emma Helsloot to make the retail media industry more equal. They have the ambitious goal that by 2026, women will make up 50% of speakers at retail media events. To achieve this, they partner with major industry events to get more women on stage and create new networking and collaboration opportunities. WRMC has also committed to publishing 50 articles or case studies authored by women. Through the Collective’s Journal, WRMC shares interviews and stories from leading women in the industry to give their voices a platform.