This English-language webinar highlights the changes to iOS app tracking with the introduction of iOS 14 and best-practice approaches are shown. Top international experts provide their expertise and experience and answer questions in a comprehensive Q&A.
With the introduction of iOS 14, app publishers must receive an opt-in from the user, for example, for access to the “IDentifier For Advertising” (IDFA) and other functions defined by Apple as tracking-like. The IDFA is the central identifier under iOS that enables market participants to record cross-app transactions - something only Apple could do without it. The IDFA is a device-specific ID that does not contain any personal data. The meaning and functionality of the IDFA is comparable to that of cookies on the web; for example, it enables the attribution of an advertisement viewed in an app that leads to the Apple Appstore to the first opening of the advertised app. Without a central identifier, the efficient display of advertising campaigns, re-targeting or fraud prevention is not possible.
Further changes and the associated effects pose major challenges for the digital economy, which will be highlighted in the webinar.
Please note, that the session is only free for members of the German Association for the Digital Economy (BVDW).